Do you think you make the right opinions about other people? If that is the case, then you, my friend, have become prone to confirmation bias. It’s a psychological phenomenon where we tend …
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Acquiescence bias is a tendency of human beings to answer each question without affirmatively. Giving a second thought to the questions, this specifically happens at the time of the survey.
In this article, we’re going to see what role does acquiescence bias play in the life of an entrepreneur. We will also cover ways to avoid it.
The “anchoring effect” refers to the fact that human beings rely heavily on the first piece of information offered when it comes time to making decisions.
Just because wine is more expensive, doesn’t mean it has a better taste. It’s (in part) a marketing trick.
They called it the ‘Zeigarnik Effect’, and it explains why people tend to remember more unfinished tasks than finished ones. Okay, so you are sitting cozily at your desk, working…
Ever heard of the IKEA effect? It’s the reason that children love Build A Bear, but it’s also the reason that you take pride in that mediocre dinner that you…
