Hi, I'm Kim Hvidkjaer

I am an award-winning serial entrepreneur, WSJ bestselling author, keynote speaker and angel investor, having built companies from startup to exit in several industries.

I started my first company at the tender age of 19 years old, and was as a 29-year-old millionaire, aptly named one of Denmark’s “6 Rising Stars.”

Two years later, after a cluster of f*ckups, I found myself broke—having lost more money than the average American earns in a lifetime.

I since have rebuilt my fortune through several startups, becoming an expert in failure.

Interviewing dozens of startup founders and studying thousands of collapsed startups, I developed a comprehensive guide to failure—what it means, what it looks like, and the strategies business owners can employ to avoid it.

Now a WSJ bestseller!

How to F*ck up Your Startup

A journey through the pitfalls that cause companies to crash and burn—and the crucial remedies entrepreneurs can use to avoid (or fix) them.

Interviewing dozens of startup founders and studying thousands of collapsed startups, Kim has developed a comprehensive guide to failure—what it means, what it looks like, and the strategies that business owners can employ to avoid it.

Don’t miss out on a humorous ride through the many reasons why companies fail, as well as how to avoid them. A mandatory read for everyone working with startups.

Henrik ErnlundInvestor and Country Manager, SAS Institute

A fantastic tour de force through the business failures that cause the vast majority of companies to crash—neatly accompanied by the remedies required to fix them. A no-brainer investment of your time.

Peter FriisVP Northern Europe, Google

Entertaining and thought-provoking. Destined to be a classic in the field
of entrepreneurship.

Caroline AhlefeltCEO and Founder of TOMORROW, and Former Board Member of LEGO

Recent posts

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A Small Mind F*cks Your Startup’s Growth More Than A Loud Mouth

Most new business owners trash talk about what their brainchild could do. Little do they care about changing its diapers, clean the shit, and see what it takes to raise it. That loud mouthing is still okay but what if you underestimate your vision.

Don’t Let That One Thing F*ck Your Startup’s Success

You have that one big client, and all you have to do is keep them happy and drive shiny rides. Or you don't work for small paychecks. You are in it only for the biggest fishes and the greenest pastures. Who wants peanuts when you can have diamonds for breakfast, right?

Don’t Be A Rambo At Your Start-up

Most young people, are more interested in being a solopreneur than being an entrepreneur. It is nothing but lone wolf syndrome. And as a matter of fact, it's not the selfishness of hogging up all ...

Learn from the best - ...and the worst!

On (most) Fridays, I send out my Friday Failure newsletter.

It’s filled with f*ck-ups, flaws and failures – and the fixes required.

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