Hi, I'm Kim Hvidkjaer

I am an award-winning serial entrepreneur, keynote speaker and angel investor, having built companies from startup to exit in several industries.

I started my first company at the tender age of 19 years old, and was as a 29-year-old millionaire, aptly named one of Denmark’s “6 Rising Stars.”

Two years later, after a cluster of f*ckups, I found myself broke—having lost more money than the average American earns in a lifetime.

I since have rebuilt my fortune through several startups, becoming an expert in failure.

Interviewing dozens of startup founders and studying thousands of collapsed startups, I developed a comprehensive guide to failure—what it means, what it looks like, and the strategies business owners can employ to avoid it.

New book

How to F*ck up Your Startup

A journey through the pitfalls that cause companies to crash and burn—and the crucial remedies entrepreneurs can use to avoid (or fix) them.

Interviewing dozens of startup founders and studying thousands of collapsed startups, Kim has developed a comprehensive guide to failure—what it means, what it looks like, and the strategies that business owners can employ to avoid it.

Learn more

Don’t miss out on a humorous ride through the many reasons why companies fail, as well as how to avoid them. A mandatory read for everyone working with startups.

Henrik ErnlundInvestor and Country Manager, SAS Institute

A fantastic tour de force through the business failures that cause the vast majority of companies to crash—neatly accompanied by the remedies required to fix them. A no-brainer investment of your time.

Peter FriisVP Northern Europe, Google

Entertaining and thought-provoking. Destined to be a classic in the field
of entrepreneurship.

Caroline AhlefeltCEO and Founder of TOMORROW, and Former Board Member of LEGO

Recent posts

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Confirmation Bias: Reason Why Entrepreneurs Fail

Do you think you make the right opinions about other people? If that is the case, then you, my friend, have become prone to confirmation bias. It’s a psychological phenomenon where we tend to perceive the information that aligns with our existing beliefs.

Acquiescence Bias: A Big Reason Of Failure For Entrepreneurs

Acquiescence bias is a tendency of human beings to answer each question without affirmatively. Giving a second thought to the questions, this specifically happens at the time of the survey. In this article, we’re going to see what role does acquiescence bias play in the life of an entrepreneur. We will also cover ways to avoid it.

The Anchoring Effect

The “anchoring effect” refers to the fact that human beings rely heavily on the first piece of information offered when it comes time to making decisions.

Learn from the best - ...and the worst!

On (most) Friday, I send out my Friday Failure newsletter.

It’s filled with f*ck-ups, flaws and failures – and the fixes required.

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